The "Quarterly Business Review" is the holy grail of MSP best practices. We are told it’s where we become "Strategic Partners."
In reality, it’s a forty-slide deck that nobody asked for, presented to a client who doesn't want to be there, about a service they wish they didn't have to pay for.
The Automation Delusion We spend thousands on tools to "automate" the QBR. We end up spending four hours "fixing" the automation so we can show the client a chart they won't look at.
We are automating the production of noise.
The Sales Pitch in a Cheap Suit The client knows what this is. They arrive with their defensive shields at maximum capacity. Their only goal is to get through the hour without signing anything.
The CEO of a $20M company doesn't want to see a pie chart of your patch compliance. They want to know why the printer in Accounting still smells like smoke.
When you pivot to "Strategic Alignment," they pivot to their iPhone.
If you need a forty-slide deck to prove you’re doing your job, you’ve already lost the relationship.came up with that name should be held accountable.
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The MSP Contrarian: Unstacking the Business Model
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